SEO: Why you should do it
By now, a lot of online marketers and company owner understand that SEO is a critical factor for driving website traffic. If your site and content aren't correctly optimized, both for desktop and mobile users, you'll have an extremely challenging time drawing in traffic from organic search your site.
There are many benefits of SEO aside from increased traffic. Here are just a few of those benefits:
1. Proper SEO not just suggests much better rankings, it suggests a much better user experience
The search engines want to see a mobile-friendly design, excellent user signals (high time on website, low bounce rates, etc.) and good combination of pertinent pictures and videos. These elements are all crucial for supplying a terrific experience for your visitors as well; in other words, by optimizing your website for SEO, you're instantly also improving your user experience.
2. Organic search might represent as much of 64% of all website traffic
A research study by Conductor of over 310 million visitors to 30 different sites showed that natural search represented 64% of all referral traffic. While other research study appears to indicate that social media has actually now overtaken search slightly in regards to referrals, there's no question that search remains an important source of traffic for many businesses.
3. SEO leads tend to have greater close rates than outbound leads
According to this article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the original source of this statistic, it would not surprise me if this were true; it makes sense that searchers who are searching for particular services or products are more likely to buy from services who they seek out through search, rather than those who try to attract them utilizing outgoing marketing techniques (i.e. cold leads).
4. Inbound marketing methods (including SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their primary source of leads. This very same report found that amongst marketing experts, SEO had actually become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not creating leads through search, who is catching these important leads?
5. Ranking in local search straight results in increased visits and sales
If you run a local business, enhancing your site for local search is absolutely crucial. Increasingly more customers are using regional search queries to recognize local businesses and to discover areas, hours and directions.
According to Google, 50% of customers who performed a local search on a mobile phone visited a store on that very read more same day. These searches also caused greater sales: 18% of local mobile searches resulted in a sale within one day.
6. Online marketers rank SEO as one of their most effective digital marketing methods
To see how effective something is, sometimes it's finest to go straight to the source. According to the 2015 State of Marketing report, of the marketers who are utilizing SEO and SEM as part of their marketing technique, 66% discover it "really effective or efficient". Just 7% stated that their SEO efforts were "not really effective or not at all effective". These look like affordable odds to me!
7. SEO causes increased reliability for your brand name
Ranking highly in the search results page signals to searchers that you're a key player in your market. On the other hand, ranking on the 2nd or 3rd page might result in undesirable assumptions: that you're a brand-new company, that you're not too known or that you do not have the budget plan (and hence sales) to manage to enhance your rankings.
8. SEO can be a less hands-on method than other inbound methods
Social media and email marketing are both highly efficient channels for creating leads, but both require some degree of continuous effort. To remain top of mind for your customers and potential customers, you need to be continuously pushing out brand-new content to your list and social media fans. When a page is SEO-optimized, you can often sit back, unwind, and let it climb the rankings on its own merit. This, naturally, mostly depends on certain aspects such as the competitiveness of the keyword( s) you're targeting, and the quality of the content on the page, among others. However in general, when you lay the foundation of proper SEO-optimization for any offered page, most of the hard work is currently done.
9. Being on the 2nd or 3rd page of the search engine result ways essentially no search exposure
Some business owners pass up any official SEO efforts due to the fact that they believe that remaining in the search results page (anywhere in the outcomes) is "good enough". Nevertheless, research by Moz reveals that 71.33% of clicks happen on page among the search results. Appropriately optimizing your site and material are key to attaining top rankings; and for that reason any degree of search visibility.
10. The large bulk of consumers research study products online prior to going to a store
Research Study from GE Capital Retail Bank shows that 81% of consumers research study and compare products online prior to making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Accomplishing very first page rankings for your company and items is critical if you want consumers who are actively locating your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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